I created a variety of custom license plate designs created specifically for South Dakota. Each design reflects the state's unique identity and was meticulously crafted to meet both aesthetic and functional requirements.

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In 2023, South Dakota underwent a redesign of their standard “free” plates, prompting collaborative efforts with my colleagues to meet with state officials and understand their vision for the new designs. A primary requirement was that Mount Rushmore be prominently featured on both plates, which served as the central focus of my designs.

I created several different mockups that included different elements that South Dakota is known for, such as pheasants and the badlands. I collaborated with the state and made revisions they requested, until they were happy with the new plate designs.

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Beyond the standard plates, I also designed new plates for South Dakota's Highway Patrol, Motor Carrier, and others utilizing that same base template. These specialized plates were crafted in a sleek black and silver color scheme, with a simplified yet dominant depiction of Mount Rushmore. To ensure visual cohesion across all designs, I integrated a silver border that echoed the shape found in several existing plates throughout the jurisdiction.

This project underscores my ability to merge creative vision with practical requirements, delivering cohesive and visually impactful designs that resonate with both the jurisdiction and the public alike.

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Most recently, I was asked to design a new EMS plate for the state. To maintain consistency with South Dakota’s existing plate lineup, we retained the signature blue color used on several other designs. The EMS text and logo was placed prominently on the left-hand side, serving as the key visual element. I opted for a clean, minimal background to enhance contrast and ensure the logo and EMS stood out clearly, supporting both legibility and recognition for emergency personnel.