In collaboration with Oregon DMV, I had the privilege to lead the design efforts for creating office collateral and digital assets for the launch of the Oregon Online Testing program. This project aimed to effectively communicate key information to diverse audiences in both English and Spanish languages.

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Office Collateral Design: I conceptualized and crafted a range of office collateral in English, including posters, a flyer, postcard, and sticker. Each piece was meticulously designed to align with the program's branding guidelines while presenting clear and concise information about the Oregon Online Testing program. The office collateral served as essential tools for on-site promotions, ensuring clarity and accessibility of information.

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Bilingual Digital Assets Development: Simultaneously, I developed digital assets tailored for online platforms, ensuring they were available in both English and Spanish. This encompassed designing bilingual social media graphics, digital banners for websites, and pop-up banners. These assets were strategically crafted to enhance online visibility, promote engagement across digital platforms, and effectively communicate the program's objectives and benefits to a diverse audience.

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User-Centered Approach: Throughout the design process, I employed a user-centered approach. I made a conscious effort to source imagery that featured individuals from various ethnicities, backgrounds, and cultures. This approach ensured that the designs not only met the program's goals but also resonated effectively with the younger target audiences in both English and Spanish-speaking communities.

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Impact and Success: The culmination of these efforts resulted in a cohesive suite of office collateral and bilingual digital assets that effectively promoted the new Oregon Online Testing program. By combining creativity with strategic design, I contributed to enhancing program visibility, fostering community engagement, and supporting the program's mission to advance educational excellence through innovative testing solutions.