In collaboration with the Kentucky Transportation Cabinet, I had the privilege to lead the design efforts for refreshing one existing design and creating two completely new options to meet the state's updated aesthetic and functional requirements.

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Design 1: Redesigned Bluegrass State Plate

Concept: This design pays homage to Kentucky's nickname, the "Bluegrass State," by focusing on its natural beauty and vibrant spirit. The design elements were refined to achieve a cleaner, more contemporary look, using a calming blue and green color palette to evoke the state's landscapes and open spaces.

Design Elements:

Soft gradient background representing the bluegrass fields under a clear Kentucky sky.

Updated, stylized rendering of the state and included Bluegrass State verbiage.

Strategic placement of the county tagline for optimal visibility and balance.

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Design 2: New Team Kentucky In God We Trust Option

Concept: Upon Kentucky's request, this new plate uses the same background as the redesigned Bluegrass State. I replaced the state shape with their Team Kentucky logo,

Design Elements:

Iconic elements like the national motto, In God We Trust, integrated into the design.

Strategic use of negative space and color contrast to enhance visual impact.

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Design 3: New United We Stand, Divided We Fall Option

Concept: Introducing a fresh standard plate option that appeals to a broader demographic while maintaining distinct Kentucky identity. This design features a minimalist approach aiming for universal appeal and clarity on the road.

Design Elements:

Clean, uncluttered layout with emphasis on readability and simplicity.

Iconic elements like the state seal integrated subtly into the design for authenticity.

Strategic use of negative space and color contrast to enhance visual impact.

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Conclusion:

Each design presented here is crafted not only to comply with Kentucky and AAMVA (America's Association of Motor Vehicle Administrators) licensing standards but also to resonate with residents and visitors alike, reflecting the state's proud heritage and vibrant future. These new standard and redesign plate options aim to enhance both functionality and aesthetic appeal, ensuring that Kentucky's roads are adorned with plates that embody the spirit of the Bluegrass State.