This project showcases a meticulous approach to enhancing user engagement and brand consistency within Florida's MV Express identity. The objective was to design an insert for Florida's vehicle registration renewal notices that effectively communicates essential information while adhering to established branding guidelines.

Design Approach:

• Brand Cohesion: The design seamlessly integrates with Florida's MV Express branding guidelines, ensuring visual harmony and reinforcing the program's identity.

• Consistent Typography: Utilizing the same fonts as other Florida MV Express collateral maintains consistency across all communications, enhancing brand recognition.

• Strategic Use of Scale and Color: By utilizing scale, color, and strategic placement, the headline becomes the focal point, instantly drawing attention to critical information.

• Visual Hierarchy: Incorporating an orange background behind subhead text establishes a clear visual hierarchy, guiding the reader through the renewal process intuitively.

This design project not only meets functional requirements but also elevates the user experience through thoughtful design choices. By leveraging scale, color, and typography consistency, the insert clearly conveys the advantages of using the kiosk, provides information on kiosk locations, and guides users on where to seek additional information. It aims to facilitate a seamless interaction between Florida residents and the Florida MV Express program, enhancing clarity and usability during a critical administrative process.