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Erika Kreilach

Graphic Designer

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Driver Testing Social Media Content

KnowTo Drive is a driver’s knowledge testing program offered by ITI to jurisdictions. What sets this program apart is its unique feature allowing test takers to conveniently complete their driver’s test from home or any preferred location.

ITI takes pride in crafting and managing engaging social advertisements for jurisdictions, aimed at raising awareness and enhancing public understanding of the program. These ads are strategically designed to inform and empower individuals, fostering widespread participation and support for KnowTo Drive across communities.

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Colorado's @HOME Social

I crafted compelling social media ads for Colorado’s @HOME knowledge testing program, showcasing its convenience and simplicity. The graphics feature a clean and minimalist style, ensuring viewers can easily grasp the ease of taking driving knowledge tests from home. I employed diverse color schemes to add visual interest while maintaining a cohesive illustrative approach throughout.

To resonate with the target audience of parents and teenagers, I infused a youthful vibe into the designs through vibrant colors and engaging graphics. This approach not only captures attention but also effectively communicates the program’s accessibility and relevance to its demographic.

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Jurisdiction’s Holiday Social Content

I crafted dynamic social content tailored for jurisdictions to leverage during key holidays. My designs are strategically aimed at expanding outreach and encouraging greater participation in programs.

Each social media ad is meticulously designed, with color schemes inspired by holidays such as Christmas, Thanksgiving, and the Fourth of July. These designs consistently highlight the simplicity and convenience of the online testing program. By focusing on user-friendly visuals and compelling messaging, I effectively communicate the program’s benefits while engaging a diverse audience during festive seasons.

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