Cadillac Brochure

For my cover, I chose an older man walking to his CT6 because it hits the target audience and allows the viewer to imagine what owning the car would be like. I added a few client testimonials in the brochure, one male and female, to show client's experience with the CT6. It also makes the brochure more personable and less about statistics. I chose to layout my brochure so that it had several photographs. With that said, I clipped out some photographs so that it had enough variety and interesting negative space.